About Us

Established in 1964, Select Artificials, Inc. is the inspiration of late founder, J. Robert Fry.  Following his intuition that a market would emerge for permanent flowers and foliages, he started in a small storefront in Webster Groves, Missouri.  Demand grew for the quality product he offered and so did the company.  Select Artificials, Inc. moved twice before settling into its current home in downtown St. Louis.   Now, under the direction of his wife, Julie Fry, the company continues on a path of successful growth and creativity.

Since the beginning, our mission is the same, to provide quality, selection, and service to our valued customers. We constantly strive to find new ways to exceed the expectations of our customers.   With over 6000 items in the line, we offer the finest in silk flowers, foliages, plants, trees and Christmas décor.   We have the latest trends and timeless classics.  Every item in the line is chosen not only for beauty, but also for value.  We have a solid reputation in the industry for providing a quality product, competitive prices, quick processing of orders and outstanding customer service.
Select Artificials, Inc. has showrooms in Atlanta, Dallas, Minneapolis and St. Louis.